Back to culture for a moment. Because what culture is really about is how all of the above is lived up to, the interaction in the workplace, that "fingerspitzengefühl" between the lines.

This document portrays the way we would like it to be. It is up to all of us to live up to it in practice and to be tough enough to keep each other on our toes whenever we risk taking a different turn. Sometimes, by the way, taking a different turn is not a bad thing at all and sometimes it is even necessary! As long as we choose it consciously as it contributes to what we want to achieve and who we want to be. Because that, too, is part of our culture.